SEO for Small Business Owners: A Beginners Guide

Small Business SEO Tips
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Geotags help search engines make the connection between your images and the location of the photo. On the user side, this helps them locate you whenever they refine their searches to their local area. The geotag data will automatically be embedded into the photo. If you want to optimize old photos manually, you can use a variety of software that has this feature like Apple Photos, Adobe Lightroom, Adobe Photoshop Elements, and GeoPhoto for Windows, among others. Lastly, the ideal places to add these geotagged photos are your homepage, contact page, location page, and your blog posts.

Add your target keyword on file names of your images. For example:. Write a description that reads naturally without stuffing it with keywords. Captions are the text that accompanies images on a given page. Often located below the photo, captions help users scan an article more, therefore increasing the time they spend on your site—a positive signal for Google. This is a photo of a florist at work a sample caption. A Nielsen study, in fact, found that one of the things that readers scan is captions alongside images, bulleted lists, highlighted texts, bold texts, etc.

The question here is: do you need to add captions to every single image you have? If the image calls for it, then go ahead. For instance, you are writing a visual guide about the different flowers that are in bloom throughout the year. A header image is a good example for this. Only provide captions when it makes sense for site visitors. Before we break down their differences, first of all, understand that not all links are equal. A link from BBC is much better than a link from a newly-created website, for instance. This is a term that refers to the SEO points you get when you get inbound links from other websites.

Local SEO for Beginners - FREE THINGS to Grow Your Small Business

If, for instance, a lot of people are linking to one of your blog posts, Google interprets your post as a really good page, giving you more preference than those with no inbound links. These are links with HTML attributes that basically tells search engines to follow the link. Google keeps track of this. The more do follow links you get from other sites, the better. You need to make sure that those links are from really good, authoritative, and high-traffic websites.

SEO Principle 2: Links

You want an example of how the provider took someone ideally in a similar industry from the position you are in now to a position of strength. Metadata — Make sure to write a descriptive meta title and descriptions, including keywords and make the user want to click through to your site. Andrew Taylor: Well, I don't want to give a vague answer that it depends on the business, but it kind of does. The most impactful reviews are those attached to your Google My Business profile. Facebook LinkedIn Flipboard 0. So as you translate that over to the Web, you're really doing the same type of thing. It depends who you hire, the current state of your website, competition, types of products or services you are selling and a lot of other factors.

But there are benefits to no follow links. For one, it helps with diversity on your site. And secondly, you can block sending link juice to spammy links, especially in the comments section of your site. Some site owners allow for do follow links for blogs as a reward for those who contribute to the community and shared their own insights. This is ultimately up to you. Social links and forum links can actually boost your referral traffic, which is also good for SEO despite being no follows.

The best strategy, however, is this: Keep creating valuable content that people will find easy to share and link back to from their sites. You can also pitch to write a guest blog on relevant, high-authority sites. Schema markup helps search engines and consequently, the users see your business name, address, ratings, business hours, and phone number—basically, the rich snippets that are added under your page title.

Is SEO right for my business?

If you want to improve the way your page looks on the SERPs, add a schema markup to your website. Consumers today are becoming increasingly cautious before deciding to do business with anyone. They will look for as many trust signals as they can before they purchase from you. Social media links, as mentioned above, are no follow links.

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So make sure you have social media buttons on your website and your blog posts. Share your content to your followers to so it would reach a wider audience. However, site visitors look at the About page for plenty of reasons that will help your bottom-line. Include all the relevant information above the fold. Then, include a CTA. This could be contacting you or signing up to your newsletter.

Do These 6 Things To Get Ahead in 2018

Or both. Add your mission statement too. You can even try telling a story of your personal experience and how it contributed to your building your business. Personal touches go a long way. People who go to your Contact page already have one goal in mind—to keep in touch with you.

Similar to the About page, place all the pertinent info above the fold. This means your contact form, your email address, and phone number. We have covered producing quality content extensively. First of all, organize the information. Most of them would want to read the recent articles, so present them that. Then, categorize your blog posts according to similar topics, most recent, or most popular, as readers look for these too.

netteterfiva.tk Then, include a CTA to your every blog post. It can be subscribing to your email newsletter, downloading a free resource, or contacting you.

Remember: getting them more engaged is key here. Plenty of your blog readers will come from organic traffic. To keep them engaged beyond reading your content, add a CTA on sidebars or footers. And if those numbers are not convincing you enough, Google has been penalizing websites that are not mobile-friendly since So if your site is still not optimized for mobile usage, then you are missing out on a huge chunk of your customer base.

Responsive web design means your site can be viewed seamlessly on both desktops and mobile devices. A lot of CMS themes have responsive design features integrated into them.

On-Page SEO Guide for Small Business Owners

If you want to do it manually, Google provided their own comprehensive guide. Just a bit of definitions here: Site speed refers to how quickly site visitors can see and interact with your content; not to be confused with page speed , which is the time it takes for a page to fully display its content also an important ranking factor.

A fast site speed means good user experience, thereby increasing your probability of conversions. Your site host plays a huge role in your site speed.

SEO Principle 3: Technical

Kari DePhillips is the owner of The Content Factory and co-founder of Workationing. She's been featured everywhere from Fast Company to Forbes to NBC. I know a fair few small businesses owners. They're busy people. My brother and his friend run a small wedding videography business. They're.

To avoid keyword stuffing, put keywords in headlines, subtitles, the first words of your posts, and sprinkled throughout the body of the article every two paragraphs will suffice. Here's an example of keyword stuffing :. The most important way to look at this is to think about how people are going to be searching for each piece of content, and how you want your content ranked. However, one of the most important items to optimize for is voice search.

Small Business SEO: Do These 6 Things To Get Ahead In 2018

Thanks to the rise of Google Assistant and Siri, as well as many other smart devices, more and more people are using voice search in their daily lives. Likewise, you need to be proactive in making sure that people are backlinking your content. To do this, it can be a good idea to connect with people, influencers and other businesses and get them to backlink your content to their content and visa versa.

Put links to relevant case studies, research studies, articles and so on in your text. The websites you are linking to should be high authority and they should be in your niche or related to the topic you are writing about. You can also comment on their posts and then place a link to the post you want to rank higher.

How Small Businesses can benefit from SEO

Just make sure that your comment is relevant and valuable; the best thing that could happen is that people reply to your comment. You can cold pitch people by telling them about your article or warm pitch them by engaging with them over a longer period of time and then asking them to share your link. This is true on every platform. For one, keep to a consistent schedule.

Best On-Page SEO Techniques To Improve Your Rankings

In this case, there is no single best schedule. If you can keep up with it, post daily. You can also post twice a week or once a week or three times a week. Whatever you decide is best for your business, you should stick to it.